French communications vocabulary

On this page you will find the vocabulary list containing all words related to communications in french.

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English => French

Accroche => Headline
Achat d’espace (publicitaire) => Media buy, space buying
Achat impulsif => Impulse buying
Affiche => Poster
Affinité => Affinity scale
Agence de publicité =>  Advertising agency
Agence de communication => Communication agency
Annonceur => Advertiser
Argumentaire de vente => Sales pitch book
Audit marketing => Marketing Audit
Audience => Trafic, penetration, audience
Audimétrie (foyer) => Set-meters
Audimétrie (individu) => People-meters
Audience moyenne par numéro =>  Average issue audience
Avantage concurrentiel, compétitif) =>  Competitive advantage
Avantage de coût => Cost advantage
Avantage-produit (ou bénéfice-produit) =>  Product advantage
Base de données (BDD) => Database
Bénéfice client (ou bénéfice consommateur) =>  Customer advantage
Bilan de campagne =>  Post test
Test à l’aveugle => Blind test
Bon à tirer =>  OK proof, Press proof, OK to print
Bouche à oreille => Word-of-mouth
Branding => Branding
Brainstorming => Brainstorming
Campagne (de publicité, de relations publiques…) => Campaign
Campagne publicitaire => Advertising campaign
Canal de distribution => Distribution channel
Capital de marque => Brand equity
Centre d’achats => Buying center
Centre d’appel => Call center
Centres commerciaux => Shopping Center
Chaîne graphique =>  Printing process
Chargé de clientèle => Account manager
Charge publicitaire => Ad to content ratio
Charte de marque =>  Brand guidelines
Charte graphique =>  House style, graphic standards
Chef de marque => Brand manager
Chef de produit =>  Product manager
Chef de publicité =>  Account executive/director
Chef de fabrication =>  Production manager
Cible de la communication =>  Communication target
Cible marketing => Marketing target
Cible média => Target group
Cible publicitaire =>  Target Audience
Classes sociales => Social Class
Cible =>  Target
Client => Customer
Co-branding => Co-branding
Cœur de cible =>  Core targetCo-marketing – Collaborative marketing, Customer made
Commerce associé => Franchise dealership
Commerce de détail =>  Retail
Commerce de gros => Wholesale
Commission d’agence =>  Agency commission
Commission d’affiliation =>  Affiliate commission
Communication corporate =>  Corporate communication
Communication événementielle =>  Event communication
Communication de crise =>  Crisis communication
Communication interactive => Interactive communication
Communication interne =>  Internal communication
Communication produit =>  Product communication
Communiqué de presse => Press release
Concurrence => Competition
Concurrent =>  A competitor
Conditionnement => Packaging
Conditions générales de ventes (CGV) =>  General terms of sales
Conférence de presse => Press conference
Contenu rédactionnel => Editorial content
Couverture => Reach
Couverture médiatique => Media coverage
Créatif (d’agence) =>  Copywriter et Art director
Création de marque => Branding
Cross selling (ou ventes croisées) => Cross selling
Cycle de vie => Life cycle
Demande consommateur =>  Consumer demand
Dépliant => Leaflet
Design => Design
Détourage (visuel) =>  Clipping
Diffusion =>  Circulation
Directeur artistique => Art director
Directeur de communication (dircom) => Director of communications
E-business =>  Ebusiness
Encart => Insert
Echantillon (sondages) => Sample
Éditeur => Publisher
Effet de source => Source effects
Email marketing =>  Email Marketing
Emballage => Packaging
Emblème de marque : Brand identity
Encart => Insert
Enquête => A survey
Enquête par Internet ou enquête en ligne => Online survey
Enquête par téléphone =>  Telephone survey
E-pub => E-pub
Etude, sondage => Survey
Etude de marché => Market research
Etude de marché en ligne => Online market research
Etudes qualitatives =>  Qualitative studies
Fait principal (d’une copy-stratégie) => Key insight
Fichier => List, file
Fichiers numériques => Electronic files
Fidélisation => Customer loyalty management
Fidélité => Loyalty
Force de vente => Sales force
Fidélité => Loyalty
Flou =>  Blur
Foire aux questions =>  Frequently asked questions (FAQ)
Fond => Background
Foyer => Household
Franchise (forme de distribution) => Franchising
Gamme => Range
Générique (produit) => Generic product
Géomarketing => Geomarketing
Globalisation => Globalization
Gondole => Shelf display
Grand magasin =>  Department store
Graphisme institutionnel => Corporate design
Graphiste =>  Graphic designer
Graphiste Web => Web designer
Grossiste => Wholesaler
Groupes de références (groupes de pairs) =>  Peer groups
Grandes surfaces spécialisées(GSS) =>  Category killer
Guérilla marketing => Guerilla marketing
Guerre des prix => Price war
Grille => Grid
Halo (effet de) => Halo effect
Hard discount => Hard discount
Heures d’audience maximale (tv-radio) => Peak time
Heures de grande écoute (tv-radio) => Prime time
Hiérarchie des effets =>  Hierarchy-off-Effects Theory
Hors-médias => Below-the-line
Hypermarché =>  Hypermarket
Image de l’entreprise => Corporate image
Impact => Impact
Indice de popularité => Popularity link
Identification (positionnement) => Identification
Identité visuelle => Visual brand language, visual identity
Identité de marque =>  Leading identity
Illustration => Artwork
Image (étude d’) => Brand equity study
Image de marque (ou d’un produit) =>  Brand image
Image de soi =>  Self-image
Impact visuel => Visual impact
Implication => Involvement
Influenceur => Influencer
Infographiste => Computer artist
Innovation => Innovation
In pack =>  In-pack promotion
Insight consommateur =>  Consumer insight
Intentions d’achat => Buying intension
Intervalle de confiance => Confidence interval
Jingle => Jingle
Journal => Newspaper
Lancement => Launching
Lancement de produit => Product launch
Leader sur le marché =>  Market leader
Lecteur => Reader
Lettrage =>  Lettering
Liste de diffusion => Mailing List
Low cost => Low cost
Magazine d’entreprise => Consumer magazine
Maquette => Layout, artwork
Marché => Market
Marché cible =>  Target market
Marché fragmenté (ou atomisé) => Fragmented market
Marketing sur les moteurs de recherche =>  Search Engine Marketing
Marketing viral =>  Buzz marketing
Marque => Brand
Mécénat => Sponsorship
Ménagère => Housewives
Mensuel => Monthly
Meilleures ventes => A best seller
Mix-médias => Media mix
Mot clé => Keyword
Moteur de recherche =>  Search engine
Newsletter => Newsletter
Normes sociales => Social norms
Notoriété => Awareness
Offre =>  Supply
One to one => One-to-one marketing
Packaging => Packaging
Page de vente => Sales page
Page Rank =>  Page Rank
Panel => Panel
Panier moyen =>  Average basket
Parrainage (sponsoring) => Sponsoring
Part de marché => Market share
Plan marketing =>  Marketing Plan
Pictogramme => Dingbat
Pied de page => Footer
Pénétration => Penetration rate
Périodicité => Frequency
Personnalisation => Customization
Plan marketing => Marketing plan
Planner, planning stratégique => Account planner, Strategic planner
PLV (publicité sur le lieu de vente) => In-store advertising
Positionnement =>  Ranking
Presse =>  Press
Presse grand public spécialisée => Consumer magazine
Preuve d’achat => Proof of purchase
Présentoir => Display
Prix tarif =>  Base price
Produit =>  Product
Produit numérique => Digital product
Promesse publicitaire => Claim
Promotion des ventes => Sales promotion
Prospect => Prospect
Publicité directe =>  Direct advertising
Publi-rédactionnel => Advertorial
Publicité => Advertisement
Publicité sponsorisée => Sponsored Advertising
Publicité sur le lieu de vente => Point-of-sale advertising
Qualité perçue =>  Perceived quality
Question => Question
Questionnaire =>  Questionnaire
Rapport annuel => Annual report
Rapports de positionnement => Ranking report
Rapport qualité prix =>  Value for money
Recherche => search
Récompenses => Rewards
Rebond (taux de) => Bounce rate
Référencement naturel => Search engine optimisation (SEO) ,
Régie (publicitaire) => Media agency
Réputation en ligne => Online reputation
Réseaux sociaux =>  Social media
Réseautage => Networking
Réservation d’espace publicitaire => Space reservation
Retirer de la vente => To recall
Responsable d’un site web =>  Webmaster
Retour sur investissement => ROI (Return on Investment)
Rotation des stocks => Stock turnover
Segmentation =>  Segmentation
Seuil de confiance =>  Confidence limits
Signalétique de marque =>  Brand specs, Brand visual language
Signalétique =>  Signalling system
Site internet =>  Web site
Site référent => Referer
Situation gagnant-gagnant => Win-win situation
Slogan =>  Slogan
Storyboard =>  Storyboard
Succes-story => Success-story
Stratégie => Strategy
Street marketing =>  Street marketing
Style de vie => Lifestyle
Support publicitaire => Advertising medium
Taux de conversion => Conversion rate
Taux de rebond => Bounce rate
Technique de vente => Salesmanship
Témoignage => Testimonial
Tête de gondole (TG) => Shelf end
Tirage => Print run
Titre =>  Magazine title
Trafic du référencement naturel =>  Organic traffic
Trafic =>  Traffic
Tracking publicitaire =>  Ad tracking
Trade marketing =>  Trade marketing
Typologie => Typology
Typographie numérique => Digital typesetting
Valeur perçue => Perceived value
Validation => Acceptation
Veille =>  Watch
Veille =>  Competitive intelligence
Vente croisée => Cross Selling
Vente à distance (VAD) =>  Home shopping
Vente supplémentaire => Additional sale
Webdesigner => Webdesigner