French vocab: communications

french communications vocabulary pdf listFrench communications vocabulary

On this page you will find the vocabulary list containing all words related to communications in french.

You can download it on PDF for free by clicking here.

If you see some mistakes or if you want to add a new word to the list, please leave a comment !

English => French

Accroche => Headline
Achat d’espace (publicitaire) => Media buy, space buying
Achat impulsif => Impulse buying
Affiche => Poster
Affinité => Affinity scale
Agence de publicité =>  Advertising agency
Agence de communication => Communication agency
Annonceur => Advertiser
Argumentaire de vente => Sales pitch book
Audit marketing => Marketing Audit
Audience => Trafic, penetration, audience
Audimétrie (foyer) => Set-meters
Audimétrie (individu) => People-meters
Audience moyenne par numéro =>  Average issue audience
Avantage concurrentiel, compétitif) =>  Competitive advantage
Avantage de coût => Cost advantage
Avantage-produit (ou bénéfice-produit) =>  Product advantage
Base de données (BDD) => Database
Bénéfice client (ou bénéfice consommateur) =>  Customer advantage
Bilan de campagne =>  Post test
Test à l’aveugle => Blind test
Bon à tirer =>  OK proof, Press proof, OK to print
Bouche à oreille => Word-of-mouth
Branding => Branding
Brainstorming => Brainstorming
Campagne (de publicité, de relations publiques…) => Campaign
Campagne publicitaire => Advertising campaign
Canal de distribution => Distribution channel
Capital de marque => Brand equity
Centre d’achats => Buying center
Centre d’appel => Call center
Centres commerciaux => Shopping Center
Chaîne graphique =>  Printing process
Chargé de clientèle => Account manager
Charge publicitaire => Ad to content ratio
Charte de marque =>  Brand guidelines
Charte graphique =>  House style, graphic standards
Chef de marque => Brand manager
Chef de produit =>  Product manager
Chef de publicité =>  Account executive/director
Chef de fabrication =>  Production manager
Cible de la communication =>  Communication target
Cible marketing => Marketing target
Cible média => Target group
Cible publicitaire =>  Target Audience
Classes sociales => Social Class
Cible =>  Target
Client => Customer
Co-branding => Co-branding
Cœur de cible =>  Core targetCo-marketing – Collaborative marketing, Customer made
Commerce associé => Franchise dealership
Commerce de détail =>  Retail
Commerce de gros => Wholesale
Commission d’agence =>  Agency commission
Commission d’affiliation =>  Affiliate commission
Communication corporate =>  Corporate communication
Communication événementielle =>  Event communication
Communication de crise =>  Crisis communication
Communication interactive => Interactive communication
Communication interne =>  Internal communication
Communication produit =>  Product communication
Communiqué de presse => Press release
Concurrence => Competition
Concurrent =>  A competitor
Conditionnement => Packaging
Conditions générales de ventes (CGV) =>  General terms of sales
Conférence de presse => Press conference
Contenu rédactionnel => Editorial content
Couverture => Reach
Couverture médiatique => Media coverage
Créatif (d’agence) =>  Copywriter et Art director
Création de marque => Branding
Cross selling (ou ventes croisées) => Cross selling
Cycle de vie => Life cycle
Demande consommateur =>  Consumer demand
Dépliant => Leaflet
Design => Design
Détourage (visuel) =>  Clipping
Diffusion =>  Circulation
Directeur artistique => Art director
Directeur de communication (dircom) => Director of communications
E-business =>  Ebusiness
Encart => Insert
Echantillon (sondages) => Sample
Éditeur => Publisher
Effet de source => Source effects
Email marketing =>  Email Marketing
Emballage => Packaging
Emblème de marque : Brand identity
Encart => Insert
Enquête => A survey
Enquête par Internet ou enquête en ligne => Online survey
Enquête par téléphone =>  Telephone survey
E-pub => E-pub
Etude, sondage => Survey
Etude de marché => Market research
Etude de marché en ligne => Online market research
Etudes qualitatives =>  Qualitative studies
Fait principal (d’une copy-stratégie) => Key insight
Fichier => List, file
Fichiers numériques => Electronic files
Fidélisation => Customer loyalty management
Fidélité => Loyalty
Force de vente => Sales force
Fidélité => Loyalty
Flou =>  Blur
Foire aux questions =>  Frequently asked questions (FAQ)
Fond => Background
Foyer => Household
Franchise (forme de distribution) => Franchising
Gamme => Range
Générique (produit) => Generic product
Géomarketing => Geomarketing
Globalisation => Globalization
Gondole => Shelf display
Grand magasin =>  Department store
Graphisme institutionnel => Corporate design
Graphiste =>  Graphic designer
Graphiste Web => Web designer
Grossiste => Wholesaler
Groupes de références (groupes de pairs) =>  Peer groups
Grandes surfaces spécialisées(GSS) =>  Category killer
Guérilla marketing => Guerilla marketing
Guerre des prix => Price war
Grille => Grid
Halo (effet de) => Halo effect
Hard discount => Hard discount
Heures d’audience maximale (tv-radio) => Peak time
Heures de grande écoute (tv-radio) => Prime time
Hiérarchie des effets =>  Hierarchy-off-Effects Theory
Hors-médias => Below-the-line
Hypermarché =>  Hypermarket
Image de l’entreprise => Corporate image
Impact => Impact
Indice de popularité => Popularity link
Identification (positionnement) => Identification
Identité visuelle => Visual brand language, visual identity
Identité de marque =>  Leading identity
Illustration => Artwork
Image (étude d’) => Brand equity study
Image de marque (ou d’un produit) =>  Brand image
Image de soi =>  Self-image
Impact visuel => Visual impact
Implication => Involvement
Influenceur => Influencer
Infographiste => Computer artist
Innovation => Innovation
In pack =>  In-pack promotion
Insight consommateur =>  Consumer insight
Intentions d’achat => Buying intension
Intervalle de confiance => Confidence interval
Jingle => Jingle
Journal => Newspaper
Lancement => Launching
Lancement de produit => Product launch
Leader sur le marché =>  Market leader
Lecteur => Reader
Lettrage =>  Lettering
Liste de diffusion => Mailing List
Low cost => Low cost
Magazine d’entreprise => Consumer magazine
Maquette => Layout, artwork
Marché => Market
Marché cible =>  Target market
Marché fragmenté (ou atomisé) => Fragmented market
Marketing sur les moteurs de recherche =>  Search Engine Marketing
Marketing viral =>  Buzz marketing
Marque => Brand
Mécénat => Sponsorship
Ménagère => Housewives
Mensuel => Monthly
Meilleures ventes => A best seller
Mix-médias => Media mix
Mot clé => Keyword
Moteur de recherche =>  Search engine
Newsletter => Newsletter
Normes sociales => Social norms
Notoriété => Awareness
Offre =>  Supply
One to one => One-to-one marketing
Packaging => Packaging
Page de vente => Sales page
Page Rank =>  Page Rank
Panel => Panel
Panier moyen =>  Average basket
Parrainage (sponsoring) => Sponsoring
Part de marché => Market share
Plan marketing =>  Marketing Plan
Pictogramme => Dingbat
Pied de page => Footer
Pénétration => Penetration rate
Périodicité => Frequency
Personnalisation => Customization
Plan marketing => Marketing plan
Planner, planning stratégique => Account planner, Strategic planner
PLV (publicité sur le lieu de vente) => In-store advertising
Positionnement =>  Ranking
Presse =>  Press
Presse grand public spécialisée => Consumer magazine
Preuve d’achat => Proof of purchase
Présentoir => Display
Prix tarif =>  Base price
Produit =>  Product
Produit numérique => Digital product
Promesse publicitaire => Claim
Promotion des ventes => Sales promotion
Prospect => Prospect
Publicité directe =>  Direct advertising
Publi-rédactionnel => Advertorial
Publicité => Advertisement
Publicité sponsorisée => Sponsored Advertising
Publicité sur le lieu de vente => Point-of-sale advertising
Qualité perçue =>  Perceived quality
Question => Question
Questionnaire =>  Questionnaire
Rapport annuel => Annual report
Rapports de positionnement => Ranking report
Rapport qualité prix =>  Value for money
Recherche => search
Récompenses => Rewards
Rebond (taux de) => Bounce rate
Référencement naturel => Search engine optimisation (SEO) ,
Régie (publicitaire) => Media agency
Réputation en ligne => Online reputation
Réseaux sociaux =>  Social media
Réseautage => Networking
Réservation d’espace publicitaire => Space reservation
Retirer de la vente => To recall
Responsable d’un site web =>  Webmaster
Retour sur investissement => ROI (Return on Investment)
Rotation des stocks => Stock turnover
Segmentation =>  Segmentation
Seuil de confiance =>  Confidence limits
Signalétique de marque =>  Brand specs, Brand visual language
Signalétique =>  Signalling system
Site internet =>  Web site
Site référent => Referer
Situation gagnant-gagnant => Win-win situation
Slogan =>  Slogan
Storyboard =>  Storyboard
Succes-story => Success-story
Stratégie => Strategy
Street marketing =>  Street marketing
Style de vie => Lifestyle
Support publicitaire => Advertising medium
Taux de conversion => Conversion rate
Taux de rebond => Bounce rate
Technique de vente => Salesmanship
Témoignage => Testimonial
Tête de gondole (TG) => Shelf end
Tirage => Print run
Titre =>  Magazine title
Trafic du référencement naturel =>  Organic traffic
Trafic =>  Traffic
Tracking publicitaire =>  Ad tracking
Trade marketing =>  Trade marketing
Typologie => Typology
Typographie numérique => Digital typesetting
Valeur perçue => Perceived value
Validation => Acceptation
Veille =>  Watch
Veille =>  Competitive intelligence
Vente croisée => Cross Selling
Vente à distance (VAD) =>  Home shopping
Vente supplémentaire => Additional sale
Webdesigner => Webdesigner

Be the first to comment on "French vocab: communications"

Leave a comment

Your email address will not be published.


*