French vocab: marketing

french marketing vocabulary pdfFrench marketing vocabulary

On this page you will find the vocabulary list containing all words related to marketing in french.

You can download it on PDF for free by clicking here.

If you see some mistakes or if you want to add a new word to the list, please leave a comment !

English => French

  • advertisement => une publicité
  • age group => tranche d’âge
  • bargain => bonne affaire
  • benefit => profiter à
  • billboard => panneau
  • brand => marque
  • best seller => une meilleur vente
  • cash cow => vache à lait
  • cost => coût
  • customer => client
  • customer loyalty => fidélité du client
  • data => donnée
  • dealer => un revendeur
  • discount price => prix réduit
  • advertising campaign => campagne publicitaire
  • brand leader => marque référence
  • brand loyalty => fidélité
  • challenger => nouveau concurrent
  • cost advantage => avantage de coût
  • market leader => leader sur le marché
  • product range => gamme de produits
  • distribution channels => moyens de distribution
  • end display => tête de gondole
  • eye level => Niveau de l’oeil
  • range => gamme
  • outlet => magasin
  • online buying => achat en ligne
  • mall => centre commercial
  • loyalty => fidélité
  • label => étiquette
  • leaflet => prospectus
  • launching => lancement
  • location => emplacement
  • loyality card => carte de fidélité
  • luxury => de luxe
  • packaging => emballage
  • goods => produits
  • item => un article
  • an exhibition => un salon
  • demand => demande
  • life cycle => cycle de vie
  • competitor => concurrent
  • middleman => un intermédiaire
  • market => marché
  • market share => part de marché
  • market research => étude de marché
  • market segment => segment de marché
  • market survey => étude de marché
  • marketer => responsable de commercialisation
  • marketing director => directeur marketing
  • marketing opérationnel => operational marketing
  • marketing direct => direct marketing
  • veille marketing => market intelligence
  • assistant marketing => marketing assistant
  • positionnement marketing => marketing positioning
  • positionnement prix => price positionning
  • mass market => commercialisation de masse
  • packaging => emballage
  • point of sale => point de vente
  • premium price => prix forts
  • price cut => rabais
  • product advantage => avantage produit
  • profit margin => marge bénéficiaire
  • relay coupon => coupon réponse
  • retail price => prix de détail
  • by-product => produit dérivé
  • star product => produit star
  • stock shortage => rupture de stock
  • trade mark => marque déposée
  • voucher => un bon d’achat
  • un coup marketing => a marketing stunt/move
  • supply => offre
  • target market => marché cible
  • value for money => rapport qualité prix
  • to recall => retirer de la vente
  • win-win situation => situation gagnant-gagnant
  • trend => tendance
  • buy one get one free => un acheté, un gratuit
  • competitor => un concurrent
  • sample => un échantillon
  • questionnaire => un questionnaire
  • buying/spending power => le pouvoir d’achat
  • supply => fournir
  • supply and demand => l’offre et la demande
  • survey => une enquête
  • niche => un créneau
  • four Ps => les 4 P
  • SWOT Matrix => matrice SWOT
  • life cycle => cycle de vie
  • margin => marges
  • royalty => droits d’auteurs
  • tender => appel d’offre
  • fast-moving consumer goods => bien de consommation à rotation rapide
  • field study => étude sur le terrain
  • flavour => goût
  • gender => sexe
  • gift => cadeau
  • hard sell tactics => stratégie de vente agressive
  • household => foyer
  • impulse buying => achat impulsif
  • in bulk => en gros
  • incentive => incitation
  • income => revenu
  • sales => soldes/ventes
  • shelf => rayon
  • target => cible
  • unsold => invendu
  • upscale => haut de gamme
  • voucher => bon d’achat
  • middleman => intermédiaire
  • odd pricing => prix psychologique
  • quality price ratio => rapport qualité prix
  • shortage => pénurie
  • succeed => avoir du succès
  • position => positionner
  • range => gamme
  • withdraw => retirer

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